Have set times for uploading, and let people know when you release new videos. Work video-making into your schedule regularly. If you’ve got every Thursday afternoon free to make videos, then release a video every Friday. Be consistent. Try to stick to your schedule as much as possible. People will unsubscribe sometimes, if your channel sits dormant for too long.
Most people don’t subscribe to channels with totally random home videos thrown up. Even if you want your channel to feature different kinds of videos, it’s still good to have some sort of basic theme. Maybe it’s humor videos, or just content for kids. Whatever the case, it’s good to have a topic in mind. If you want to make, say, both gaming videos and cooking videos, consider starting two different channels to feature those videos. It’s likely you’ll end up with more subscribers for each separately, than both together.
Take some time to make sure you look good on camera. You don’t have to have movie-star looks to be successful on YouTube, but it helps to clean up a little before you record videos. Not all videos need to be super-enthusiastic. If you’re recording affirmation videos, or vlogs of political commentary, it might be better to be kind of quiet. Match your energy level to the video you’re making.
Maybe you like music and want to review new records. Cool. Pick a specific genre to get even more specific and appeal to a particular audience. NeedleDrop’s got the full-indie spectrum covered, but maybe you just review K-Pop, or death metal.
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If you can’t spend money on new camera and recording equipment, it’s still important to make sure your videos are clear, steady, well-lit, and synched properly.
Often, YouTubers will record a long video, but then cut it up to include only the funniest parts in the best order. Play around with your videos in a basic editing software like iMovie. Only keep the best bits. Don’t record your videos straight to YouTube. Take some time to edit them before making them live on your channel.
If you want to share links, put the links in the description box below the video. Link boxes in the video are annoying for lots of users who just want to watch. This might get your other videos more accidental views, when people click on them while trying to delete the boxes, but it won’t get you more subscribers.
If you do cooking videos, mix up the type of recipes you feature. Aim for a dessert item one week, then an entrée the next. Do a month of only your best Italian dishes. Do a month where you try out recipes you’ve never tried before. Do a month of dishes your grandmother showed you.
If your channel appeals to younger kids, keep the videos short. Humor videos and blogs should be no longer than 3-4 minutes. If your channel appeals to an older, specialized audience, like for beer or cigar reviews, your videos should be more in-depth and longer.
Friend other popular YouTube channels on social media, and try to get the word out as much as possible. Online forums for the topics you’re interested in are also good places to promote your channel. If you do music reviews, post your videos on a music discussion board.
Be positive. Negative trolling comments won’t get you any subscribers. Don’t advertise your channel on popular videos. Writing, “Hey check out my channel” on the newest Justin Bieber video just looks tacky, and won’t yield you many subscribers.
If your videos start getting a lot of subscribers, this will get impossible pretty quickly. Still, it’s important to interact with at least a few of the commenters on your newest videos. Try to keep up as much as possible. Sometimes, the YouTube comment stream can be an ugly place. Don’t argue with commenters. If someone’s trolling your videos with crude stuff or dumb comments, just ignore them. [3] X Research source
Pick good questions from the comments stream and answer those questions on camera. Tell your subscribers that you’re looking for ideas for new videos, and try out some of their ideas if they’re good. Invite your subscribers to post response videos to your videos. Invite your subscribers to comment with specific questions or comments.