Testing demand for the product or service you provide. To see what price customers will pay for said product or service. To see what the primary objections to your product or service will be. [1] X Research source
Your script should have an introduction that acts as a friendly greeting. Greet your prospect by name. Following the greeting should be a connecting statement. Show praise for a recent accomplishment the business has made. Next, tell them the reason for your call, communicate your proposition. Explain why your product or service can help them. Finally, let them know what you want from them.
If you’re following up on a meeting, say you’re following up on a meeting. If you’re marketing something, specify the reader’s takeaway and how you’ll deliver. If you’re applying for a job, state the job and your name.
The best way to approach this is to write the email by answering the questions, “Who am I? “What do I want? “Why am I asking this person? “Why should they do what I am asking? “What is the next step that I/they/we will need to take?”[6] X Research source
”Sincerely” is a more formal closing, and one used when you know the specified person’s name. ”Best regards” is also formal but used in a more general setting—if you don’t know the person’s name. ”Thank you” is more informal but is used to show gratitude to a recipient for something they’ve done for you in the past.
Having documentation for them to follow throughout your explanation is an excellent way for you to keep their attention. Ask open-ended questions. Some questions will be practical, and some will just be for clarity as you both become more comfortable with communicating with each other.
