While he's not likely to win a medal when the games begin in Sochi next week, he is sure to garner some attention, and not just because he is a 55-year-old pop-singing, picture-taking downhill-skiing prince.
Just check out the uniform he will be wearing on the slopes.
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The Olympics truly are about uniting the world under the banner of sports and competition, and there may not be a sports figure more worldly than von Hohenlohe, who has ties to Austria, Germany, Italy, Spain, Liechtenstein and Mexico.
(Image via NBCOlympics.com)