3 Pain Points Regarding Data Privacy
The introduction of the European General Data Protection Regulation (GDPA) in 2016 changed online marketing for businesses forever. As one of the most widespread implementations of consumer data privacy in the history of internet advertising, it set the table for incremental acts worldwide. In the U.S., the California Consumer Privacy Act (CCPA) came into law in 2018 and has since become the model for other states to follow, each with its own variations....